We’re Unlabeled, but you don’t have to be.
Authenticity has never been more important. At its core, it builds the trust that brands need today to connect with their consumers. Unlabeled creates brands that mean something. Driven everyday by our mission to inspire individuals and organizations to express themselves authentically by tapping into insights, passion and imagination. We want you to succeed. Whether you’re leading a multi-national organization or doing your own thing in your community, our goal is to give you and your business the confidence and the expression to be who you are.
This is not about unchecked growth, though often our brands grow. It’s about doing something that means something, and being transparent with who you are and why you do what you do.
We help individuals, start-ups, growing and scaling businesses clearly define who they are and why they’re unique. With decades of experience, we know that starting with your why leads to stunning expressions that resonate and make a bigger impact.
ABOUT THE FOUNDER
Lindsay Anderson is a multidisciplinary creative and founder of Unlabeled, where she helps organizations unlock their true identity and build unforgettable brands. With a background in English, strategic business insight, and decades of experience as a designer, creative director, and musician, Lindsay brings a rare blend of artistry and clarity to every project.
An internationally touring musician with eight albums, Lindsay channels her deep creative well into brand work that resonates with authenticity. She holds a B.A. in English and Spanish from the University of Colorado, with continued studies in marketing at Northwestern University and design at IIT Institute of Design.
Based in Evanston, IL with her two children and their cat, Lindsay thrives on movement and expression— whether paddleboarding on Lake Michigan, writing a song or creating pottery in her backyard shed. Creativity is her way of life and what both inspires her and grounds her.
email Lindsay